When you are marketing your business, it can be hard to know which marketing strategy to focus on. Email marketing fundamental to any marketing plan.
Here are some tips on how to manage your email marketing strategy.
Follow up with contacts you meet at trade shows. Collect people’s phone numbers when they stop by your table and call them within a couple of weeks of meeting them. Use the follow-up call to check in with your contact and ask him if he would like to receive your marketing newsletter by email.
When developing your email, consider how large the preview pane is in most email reading software. If your email is well beyond the size of this preview pane, it is wise to edit it immediately. Many people read their emails solely in this preview pane. Information that is outside of the scope of the pain may never be seen at all by your reader.
Make sure your emails are consistent with any branding you have done. You should be including your company colors, logos, and anything else unique to your business in your emails. Customers should be able to recognize your emails when they arrive in their in-boxes so that they are not automatically deleted.
Be certain that every recipient of your email messages has indicated a willingness to accept them. Disregarding this can not only cost you your current customers, but also any future customers who correspond with this one. Some ISPs and web hosts will also refuse to do business with you, which isn’t exactly good for a business that relies on the internet for survival.