More thought should be going into your business card than the basics of name, phone number, email, and place of work. To make yourself more appealing and likely to stand out from the crowd, you’ll want to also address the following: your brand, what you’re advertising, and a good call-to-action.
It could be said that the design of your business card is worth a thousand words, and yes we know that’s not how the original saying goes. But hey, it could very well be the difference between a mere passerby and a lifelong client.
The Size and Shape of Your Business Card
You do know that you don’t have to stick to the cookie-cutter dimensions of the standard business card, right? (Unless you wanna be remembered as…. wait who was that guy, again?)
If someone was in the business of selling unique bouquets of flowers and they handed you a business card in the shape of a rose, you’d remember them— wouldn’t you? That’s the spirit we’re trying to get you in.
Logo, Font, and General Design
What do you mean you don’t have a logo?
You’ve never given the font of your business card a second thought?
Yeah… we can see that your business card is a literal piece of paper with some text on it. Very eye-catching.
These things are so essential in ensuring that you’re best representing yourself and your company when you’re moving through the world. You never know who you’ll run into at the grocery store— it could be an old acquaintance or a college friend you lost touch with; both of whom might be interested in conducting business with you.
You’ll want to make sure that you’ve deliberately used color scheme, design, and font to your advantage when designing your unique business card. And if you have 0 idea how to do that, hire a professional graphic designer to help! Those guys are talented.